For Meow Wolf's newest location in Grapevine, TX. We set out to create a diverse campaign that would reward curiosity. We came up with the idea to focus on family representation and integrate Grapevine, Texas to MW logo. Led an original campaign while collaborating locally with Dallas photographer and extraordinaire - Molly Dickson.
As lead Sr. Creative Producer, I developed an aggressive timeline, guided creative brainstorming while working behind the scenes to find appropriate vendors, hosted pitch meeting to present concept, cross-collaborated with talent modeling agency and casted locally, produced multi-day photoshoot with four different talent groups, and developed key art and paid-media deliverables while leading a creative team of Creative Directors, Copywriters, Graphic Designers and production freelancers to support photoshoot and deliverables. 

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